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| Verizon® Yellow Pages | Complementary Print Products |
Superpages.com® |
Verizon® Yellow Pages
Driving Recurring Revenues by Getting Advertisers' Content to Consumers Who
Are Ready to Buy
- Idearc Yellow pages is the second largest yellow pages directory publisher in the U.S., with $3.2 billion in revenue in 2006.
- We publish more than 1,200 directory titles with a circulation of approximately 130 million nationwide.
- We have operations in 35 states and the District of Columbia.
- We publish more than 5.6 million business listings and more than 3.6 million yellow pages ads under more than 14,000 unique headings.
- The return on investment for yellow pages advertisers averages $53 for every $1 spent — one of the best buys in the advertising industry.
Complementary Print Products
Driving Aggregate Usage by Getting Content to More Consumers in More Ways
- Verizon Yellow Pages Companion Directories improve customer loyalty. More than 160 titles give advertisers greater opportunities to reach consumers.
- Solutions At Hand™ magazines attract a whole new base of advertisers beyond yellow pages directories. A successful initial market rollout in the Northeast and Mid-Atlantic provided advertisers with additional targeted opportunities to reach highly qualified customers.
- Solutions Direct™ advertising postcards deliver highly measurable, affordable and timely promotions to specific consumers at specific times. A successful initial market rollout in the Northeast and Mid-Atlantic allowed advertisers to further segment and target their programs.
- Our complementary print products rollout to additional markets will continue in 2007.
Superpages.com
Driving Growth by Bringing Online Local Search to Consumers and Advertisers
Nationwide
- Superpages.com is the number one Internet yellow pages site, with more than 2.8 billion network searches in 2006.
- Our innovative mix of fixed-fee and performance-based online products gives advertisers the ability to manage their online programs the way they want.
- Performance-based products allow advertisers to precisely track advertising effectiveness — further underscoring the extraordinary return on investment we provide.
- Distribution partnerships with Google, Yahoo! and MSN get our advertisers' messages in front of more buyers in more places — and provide a valuable small-business sales channel for large search engines.
- Full-service and self-service advertising program management options.
