Among our greatest competitive differentiators are our national brand recognition, broad nationwide footprint and geographic diversity. No single book accounts for more than two percent of our revenue, and no single geographic area dominates our market profile. This broad distribution allows us to take advantage of expansion opportunities and weather regional market fluctuations.
Our business is remarkably strong and stable. We are in some of the most attractive markets in the U.S., including Boston, Philadelphia, New York, Washington, D.C., Richmond, Tampa, Orlando, Dallas, Phoenix, Denver, Los Angeles and Seattle.
Our independent market strategy enhances content on Superpages.com®, broadens our distribution, and increases our appeal to large national advertisers, as well as providing another channel for profitably generating revenue.
In 2006, we published nine directories in independent markets. We will continue to evaluate additional markets for possible expansion as they meet our selection strategy.
Our other major competitive advantage is our local sales force and the relationships our sales reps form with the businesses they serve.
As a result of these factors, we are skilled at competing in the smallest as well as the largest markets against a broad array of competitors.
Broad National Footprint:
- 35 states and approximately 360 markets
- 81 of top 100 designated market areas (DMAs)
- Over 100 titles in more than 40 independent markets
- 30-year publishing agreement to use the Verizon brand
- More than 3,000 professional sales representatives
