Our Operations
Idearc is a media company that manages and delivers print, online and wireless publishing and advertising services on multiple platforms. These include yellow pages, white pages, online directory and search services, web site design and hosting services, magazines, direct mail and directory and information services for wireless subscribers.
Idearc is one of the largest publishers of Spanish-language directories and was the first to introduce an online buying venue for Spanish speakers.
Idearc is the official publisher of Verizon print directories and FairPoint
print directories, including:
- Verizon® Yellow Pages
- Verizon® White Pages
- Verizon® Yellow Pages Companion Directories
- FairPoint® Yellow Pages
- FairPoint® White Pages
- FairPoint® Yellow Pages Companion Directories
Our online product, Superpages.com®, is the expert in local search. This expertise comes from our heritage as a leading Internet Yellow Pages directory with more than a decade of in-house Internet experience. Superpages.com offers:
- For consumers: Along with its database of local and national businesses, Superpages.com offers video clips, user reviews, maps, driving directions, comparison shopping and city guides. We were the first local search site to offer directory information services for cell phone users through Superpages MobileSM. This wireless information service puts the power of Superpages in your pocket to access all the information you need while you are out and about.
- For businesses: Superpages.com offers both fixed fee and performance-based advertising options, including pay for click, pay for call and high-quality affordable video clips, to help businesses reach their target audiences. Even our listings include enhanced business profile information, such as hours of operation, products offered and web links. We reach consumers through organic traffic to Superpages.com and other Idearc-owned local search URLs and through more than 250 traffic relationships with sites ranging from major search engines to highly targeted specialty sites.
In 2007, Superpages.com, the expert in local search, had more than 4.8 billion network searches and more than 17 million small-to-medium-sized business listings in the United States.
A leading provider of search marketing technology, Idearc Search Marketing develops, implements and manages search marketing campaigns for online advertisers.
Idearc has fully expanded into direct mail with a portfolio of consumer publications and products, including homeowner-focused magazines and postcards.
- Solutions At Hand™ magazine is a high-quality home publication created in collaboration with Meredith Corp., the publisher of Better Homes and Gardens magazine. Solutions At Hand is published quarterly and reaches a local and regional audience. It is distributed in Northeastern and Western area markets.
- Solutions Direct™ advertising postcards are a glossy, high-end direct mail product that helps businesses reach highly targeted consumers in specific geographic areas.
Entrepreneurial. Energetic. Creative. With a strong sense of purpose. Idearc provides essential tools for consumers and local businesses alike. We embody the connection that is made when a buyer finds a seller, when a business finds a customer, when a problem finds an answer.
